Ivey Case# : 9b08a016

Table of Contents Background3 Problem Statement4 External analysis4 Threats and Opportunities4 PESTEL Analysis4 Internal Analysis6 Strengths6 Weaknesses7 Criteria8 Alternatives9 outline #1: cast out Price of Products9 Strategy #2: Expansion into China9 Strategy #3: Corporate Image Restructuring9 Evaluation of Alternatives9 Recommendation11 murder11 Contingencies14 Risk of Transparency14 Risk of Wasted Resources15 Cost15 ending15 Appendices16 SWOT Analysis16 Criteria Table17 Financials18 Works Cited19 Background The Starbucks Corporation is an multinational umber and c withdrawee house company that has its roots in Seattle, Washington. It is currently the largest coffee house company in the realism operating in 37 countries in over 15,700 stores and serves millions of customers per hebdomad worldwide. It was founded by Gordon Bowker, Jerry Baldwin, and Zev Giegel in 1971 and was initially just a coffee bean marketer. In 1987, past employee and current CEO, Howard Schultz, purchased the Starbucks name. After unbroken growth, the company went public in 1992 and the expansion of the company took off like never before.

Starbucks strategy was to introduce the North American coffee market to an upscale, Italian style coffee and to go out The Starbucks Experience to its customers. After success in the United States and Canada, Starbucks spread out globally in 1996 with the first international stores opening in Japan, which is now their largest market outside of North America. What sets it apart from the volume of its American competitors, are the diverse range of products currently available. They allow in: basic espressos and cappuccinos, numerous additional flavourings, iced coffees, Tazo tea, and fruit smoothies. The food excerpt at most stores includes simple muffins, pastries, cakes, and certain sandwiches. After long time of mass expansion, the companys share price took a... If you necessitate to get a full essay, order it on our website: Orderessay

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