Elixir Technology – Entry Into the Middle East

{ school text:bookmark-start} { r individually:frame} {draw:frame} {draw:line} Case Analysis: Elixir Technology immersion into the Middle East {text:bookmark-start} Company profile {text:bookmark-end} Elixir Technology is a _software study company ground in capital of Singapore that develops data analysis and report times software and provides technical training and consulting function. By May 2003, it had successfully sold this software to corporate clients in Singapore, China, and Japan, following a in truth adaptive marketing strategy in each market. Now the managing unioniseor is contemplating entering the Middle East, but essential choose an entry strategy quickly to capitalize on the current window of opportunity. Available entry choices include direct entry and several partnership options…_ Has the fact that Elixir is ground in Singapore influenced its assembly line model/strategy? Yes, Singapore entitles a rich history of trade routes and rapid development for the country following its independence from the British colonywhich embrace their cultivation of doing businesses. The Singaporean government approved SDG$7 billion fundament in 2003 to push global technology competitive sectors, spatial relation Singapore at the fifth leading exporter of high-technology products in the world.

This reason attracted small business like Elixir to exalt and derail into current and new markets respectively. Both founders of the company were highly influenced by the IT movement in the country. Lau Shih Hor and Jonathan Priddey worked together for the IT field within the government. Subsequently, they offered services for the port of Singapore and the Ministry of Defense. The country of Singapore has a very low overall domestic corruption rate which gives businesses instantaneously working for the government a prestige flag in comparison to other companies in the region. Then, having so elite clients for elixir worked as a great marketing strategy. The company business model emphasizes the need for getting into new... If you want to get a full essay, order it on our website: Orderessay

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