Starbucks

Running Head: STARBUCK Starbuck Debra Carradine Dr. Paula Hayes English 215 Strayer University Abstract Starbucks Corporation is unmatchable of the world fastest growing companies. Each store offers customers a relaxed atmosphere to unwind with a selection of more than 40 items on their manpoweru to choose from. Starbucks a global drawing card still has a fair sh are of threats, but as well as thrust an unlimited opportunity potential. Their reputation is one of the to the highest degree important to their Corporation. They have worked very hard over the historic period to secure an image for their company. Starbucks was the first company to create a coffee shop environment such as a bug out where you can socialize, discuss politics or faculty member or just to study and relax. I will be discussing their strength, weakness, and the potential threats of there business. Starbucks is a place where people develop to socialize with other people and to be a factor of a community of some sort. From my point of view, Starbucks is a place where you go in and get your coffee, come out, and I have observed that its been used as a workspace/office, concourse place or cozy den. I also spy that the people seem marooned from one another in their own private space.

In todays society, our perfunctory activity is so demanding and fast paced. We are so isolated in our workplace as well in our homes. Starbucks chiefly targets age group between 25-45 years old, professional men and women in a higher income bracket with stressful experiences and live in the suburbs. In this paper, I will be analyzing Starbucks Corporation. I will be discussing the marketing strategy the four Ps (place, product, price, promotion) and the companys SWOT analysis. The reasons for Starbuckss conquest are that the company offers more than a product such as coffee and pastries. The companys main reason for success is that it sells a social environment. This paper argues that SWOT analysis combined... If you want to get a full essay, order it on our website: Orderessay

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