Maxis business

OVERVIEW OF TELECOMMUNICATION SECTOR

As in most countries, communication services in Malaysia have been traditionally provided on a monopolist basis. some(prenominal) policy initiatives have been down the stairstaken to foster competition in the res publica include those that are relevant to the determination of boundaries between competitive and monopolistic markets, licensing of new entries, monitoring performances and several practices related to maintaining sustainable competition in the market. Competition has gradually been introduced in some(prenominal) sector areas including the local loop, wireless, international and value-added segments.

The key to this development elan is to enhance liberalisation efforts that have taken by the regimen to allow private participation in the sector. Currently at that place are 6 licensed telecommunication companies which provide phone services; Telekom Malaysia (fixed & adenylic acid; cellular), Celcom (fixed & cellular), Maxis communicating (fixed & cellular), TIMECel (fixed & cellular), Digi (fixed & cellular) and Mobikom (cellular).

KEY ISSUES

For this project I have chosen Maxis communications Berhad (Maxis), a mobile focused telecom service provider with fixed line and IDD business to support its wireless operations. It is the procedure one cellular service provider in Malaysia by quality and quantity of subscribers as well as profitability.

The major part of my research on maxis will focus on its mobile division because this currently comprises the bulk of the bon tons operations (over 90% of total revenue). I have organised my analysis of the lodge around two key points: company dynamics and the dominance of the Malaysian market.

COMPANY BACKGROUND

Maxis was incorporated in Malaysia on 19 October 1986 under the name of Binaring Sdn Bhd as a private limited company. The company became a public limited company on 5 September 1997, taking on the name Binariang Berhad. It changed its name once again on 12 July 1999 to what it is currently known as Maxis Communication Berhad.

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