Marketing

Panha Heng / 21766192 MKT00075 - Session 2 Submitted: 08-10-2010 Whose selling mix reigns supreme? Trek roulette wheel Corporation vs. Teschner Technologies Group * Executive summary The purpose of this evaluative report is to provide the contributor insight into a comparative marketing mix of cardinal bicycle manufacturers and their specific product line of adult road bicycles. The two selected organisations, Trek Bicycle Corporation and Teschner Technologies represent a dynamic market giant and a developing recess market manufacturer, respectively. With both positioned globally within the market, but at two extreme opposites in terms of scale, Trek illustrates turn up marketing tactics that Teschner works to mimic. Before comparing the marketing mix (4 Ps) of individually organisation, the report introduces both organisations and follows with coincidence of marketing mixes. Treks offering of over twenty dollar bill model options versus Teschners two indicates that Trek is able to kitchen stove a much broader target market. Statistics provide evidence that make pass captures large markets in Australia and the U.S and as a result, Trek continually widens its offerings. Teschner overlooks this and remains focused on a narrow street corner market share.

Marketing logistics networking reveals a huge gap in Teschners product placement with under ten retailers universal compared to Treks five thousand plus retailers. research into pricing identifies Trek as an oligopolistic organisation while placement Teschner with other small monopolistic competitors. The similarities of promotional strategies found in the targeted conversations include athlete, team and event sponsorship as sound as tradeshow exhibitions, which reflect the assumed financial capacities relative to each organisation. Beyond this, Trek is able to utilise mass communication methods allowing much broader segmentation. Although both organisations employ one-to-one promotional strategies, Teschner depone heavily on this method for... If you want to get a full essay, order it on our website: Orderessay

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