Global Strategy and Leadership

MODULE 1AN INTRODUCTION TO STRATEGY & LEADERSHIP 1.7 1.14 What argon the shipway strategies can be developed? Approaches to understanding outline: ? perspicacious - base on a model in which the existence and execution of strategy are treated as discrete, sequential activities. Chandler (1962) defined strategies as a straightforward process do up of two chronological activities. The following steps are typical of the method employed in this approach: 1. The introduction of clear strategical objectives 2. The analysis of an organisations strategic situation, its external environment, and its internal resources and capabilities. 3. The generation, evaluation and choice of strategic options based on their potential to optimise the achievement of the established objectives 4. implementation of the chosen strategic option, which is usually expressed in a strategic plan. Michael Porters (1980) five forces model is an event of the rational approach. This approach has an external focus. ? Processual this approach view strategy formulation and implementation as entangled activities, and not transgress stages.

Processualist, because of their belief that external markets and environments are atypical and imperfect, focus more on competencies of the organisation in a concern to human body the requisite internal skills and resources. ? Evolutionary this approach argues that market forces, earlier than managerial actions, will determine which organisations will survive and flourish and which will fail. The environment will select organisations for either triumph or failure as markets are too unpredictable and uncontrollable for planned strategies to be effective. Therefore, an organisations leading should work on achieving competitive advantage by improving operational efficiencies in the short term, and also focus on creating a range of innovative products and services, improving the... If you want to abide a full essay, order it on our website: Orderessay

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