Mapannex6

Annex 6 [pic] Introduction The story of Tiger Beer began in capital of Singapore in 1930. A chance meeting between topical anaesthetic fluffy drinks giant, Fraser and Neave and Dutch brewer, Heineken, brought about the formation of Malayan Breweries. In October 1932, Singapores very first beer, Tiger Beer, was introduced. The company changed its prenomen to Asia Pacific Breweries (APB) in 1990 to better reflect the growing regionalisation of its business line interests. Today, APBs portfolio comprises over 40 beer brands and variants and it is supported by 28 breweries in Singapore, Malaysia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea, Sri Lanka and India. A introduction-Acclaimed Beer Despite its lower beginnings, Tiger Beer has made many inroads into the markets around the world and is straight brewed in seven countries in Asia more countries than any different Asian beer brand. Available in more than 60 countries including the unite Kingdom, Europe, United States of America, the Russian Federation and Australia, Tiger Beer has evolved from a local beer to become one of Singapores most appreciate icons globally. In its 75-year history, the brew has picked up over 40 outside(a) accolades and awards.

The most notable include the Gold Medal at the Brewing Industry International Awards, UK, 1998 - the equivalent of the Oscar Awards for the brewing labor - and more recently, the gold medal at the European-style Pilsner category of the 2004 World Beer Cup, considered the Olympics of beer competitions by the industry. Through its close involvement in sports, moral force brand campaigns and innovative sponsorships, Tiger has positioned itself as a principal contemporary beer brand across the world. Tiger Beer has become a recognisable and sought-after premium beer and was named UK CoolBrand in 2004, 2005 and 2006. For more information, amuse contact: Foreword Communications Pte Ltd Thomas Ng/ Emily Poon Tel: 6338-5918 mobile: 9699-8946 (Thomas)/ 9023-4089... If you want to get a full essay, order it on our website: Orderessay

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