Analysing Marketing Opportunities

NameUniversityCourseTutorDateIntroductionA situation compend is the art of examining the internal strengths and weakness of a company , its external opportunities and the threats . Such an analysis is besides referred to as the SWOT analysis . This is a fundamental element that is unremarkably used in improving the market strategies and activities of particular governing body and companies . A situational analysis was carried out on the Flamingo cafe , this is a business that deals with preparation of food mostly for breakfast and other(a) light meals . The governing prep bes its special product called the hearted cookie . These cookies unremarkably come in many flavors namely orange flavor , mango , pineapple , strawberry and apples . These are all pictorial flavors that are put into the cookies to enhance good taste of cookies and also to distinguish the products of the flamingo cafe from other products from other formations . At the kindred time the cookies are prepared with truly low scratch line content this will enable the organization to attract customers who are aging , the different flavors serve to attract the customers who are early and in their youthful stages (Berry 2002The organization is located at the oxford passageway , adjacent to the Pepsi distributors in New York . Flamingo cafe can also pass for a restaurant because many other velvety drinks are available on request . It unremarkably serves a result of customers during the different times of the day . The products of the flamingo cafe are usually of a remarkable quality and that is what is helping the organization to go through many endless customersThe main purpose of this particular date is to make an analysis of the possible macro-environment for the trends having a heavy push upon the cause and the development of the flamingo cafe . Also the purpose of this analysis is to make identification of the possible opportunities and the threats of the flamingo cafe that are shortly outside the organization s control .

The role of marketing is border district the resources and capabilities of the flamingo s cafe with the opportunities for marketing that are external to the organization . And the taste of the take ups for the customers is vital in achieving of this aim in the flamingo cafeThe organization is also aware of those factors that are capable of evolving the needs for their customers (Christopher 2003 . Whenever the need of its customers change there is always an impact on the talent of the organization to serving its customers . The macro environment comprises of a large social forces that can affect the community within which the organization operates . These macro environmental forces are usually in truth regnant and in most cases the organization can do very little to put the forces under controlThe macro-environment elements having heavy impacts on the manufacture of the flavored cookies include the following economic , political and legal , demographic , natural , technological and cultural . These six forces are very important in the part of information of products and services of a particular organization . These forces have been...If you want to get a full essay, order it on our website: Orderessay

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