Customer Relationship Management

|The Saints |
|Proposed Use of People, Process and Technology to implement CRM For Virgin Atlantic Airways |
|[Type the document subtitle] |

|Team Leader: Shalini Krishnan Team members: Crystal Foo, Yeo Hwee Hua, Muhd Asyraf and Sheng Zhong Xin |
| prepargond by: The Saints |
|4/26/2011 |

Report Executive Summary

This depict is about chance oning the weaknesses and problems that the Virgin Atlantic Airways has been facing all this while.



We willing also proposing the recommendations and applications in order to extemporise the situation and to identify the problems that might occur during the implementation by our company, The Saints. Our objectives and aims are to improvise the situation and the customer service skills by the airway crews so that the customers will be satisfy with the services and willing to start out back to support this airway again and to recommend to other friends, family and relatives and indirectly will affect and increase the reputation and emblem of the company.

After we identify of the objectives, we will go in depths of proposing the proposed applications whereby we carve up it into three types of needs such as comfort needs, cheer needs and food needs. These are very important because these are the most essential and basic needs that a individual needs. From there, we will explain more of why we choose these applications and how do they work to contribute into the CRM tools and improvise the relationship between the crews and customers. opposite than that, we have to identify and explain the problems that might occur during the applications being...If you involve to get a full essay, order it on our website: Orderessay



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