Assignment 1 Semester 2 - 2011
Hand in while: Monday 22nd August 2011
Assignment 1, Semester 2, 2011
5541 Fundamentals of Marketing
appointee 1, Semester 2, 2011
The subsidisation comprises 30% of the total marks for the course.
1. Purpose
The purpose of this perspicacity is to: ? enhance and assess your knowledge and understanding of the theories, concepts and techniques discussed in the course. ? butt on skills in applying and analysing concepts to real life situations within your own context.
2. Scope
This appointment depart be marked out of 60. This assignment covers: ? point One The Concept of Marketing (10 marks) ? Topic Two Marketing environments (20 marks) ? Topic Three Marketing Planning (18 marks) and Market enquiry (12 marks)
3. Research and references
You are encouraged to consult journals, newspapers, textbooks and internet sources maculation working on this assignment to develop your ideas. However, the words in the written assignment which you present should be your own. All references to early(a) works should be cited at the bottom of the page or at the end of the assignment. Clear and obvious plagiarism will be considered as a prohibited practice, as explained in the Student Information Guide Booklet.
Important: Due date and submission
The assignment is due on Monday 22nd August, 2011 by 4.00 pm. enthrall hand in a hard copy of your assignment at the reception of your centre, Rotorua or Taupo. Please also assent an electronic copy of your assignment to your tutor for evaluation and back-up purposes. dilate for electronic submission: Rotorua: bill.young@waiariki.ac.nz Taupo: dave.davy@waiariki.ac.nz.
© Waiariki Institute of Technology, Rotorua, New Zealand
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Assignment 1, Semester 2, 2011
5541 Fundamentals of Marketing
Question 1
The Concept of Marketing
10 marks
1 (a) Explain the part of marketing in an...If you want to get a upright essay, order it on our website: Orderessay
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