Kroger Company

Class Presentation: The Kroger Company
The Kroger Company is one of the leading pioneer in supermarket industry of the piece. It was founded in 1883 by Barney Kroger in Cincinnati, Ohio from a tiny store and now expanded to one among worlds largest companies. According to the factsheet of Kroger Company there are 2435 superstores in United States until 2011. During the 1930s, it was the first grocery chain to routinely monitor product quality and test foods offered to the customer. Also in the 1970s, the family became the first grocer to formalize consumer research. In 1972, Kroger became the first grocery retail merchant in America to test an electronic scanner. It was installed in a store in suburban Cincinnati, and visitors from around the country attend the event. Technology continues to play an important role in Krogers store operations till this day. For example: the new setup of self-checkout in Kroger superstores.
Costumers need is always the first priority for Kroger Company, creating diverse levels of offer and deals, 123 reward card and fuel point scheme are some of the customer attracting factors. Costumers always feels an exciting father inside Kroger because of excellent service and nice management.



Some of the products offered by Kroger are: deli, diary, frozen foods, automotive supplies, stationery and office supplies, ball up and infant supplies, bath and body suppliers, liquor and beverages, nutrition and complete foods, pet suppliers, Disney magic selections, pharmacy, fuel and one stop station, pic rentals kiosks, flower and gardening supplies, meat and poultry, bakery and bread, daily fair vegetables, jewelry and newly introduced clothing store of Ohio. Kroger Company is the compounding of different gain brands stores. Some of the Kroger related other name brands are: city market, Dillons, lacy food store, frys,...If you requisite to get a full essay, order it on our website: Orderessay



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