Mcdonald’s Strengths and Weaknesses

McDonalds has become a strong company in many ways, from menu diversity and value to strategic locations and a confederation oriented vision. The size of the company and franchised locations make it practicable to continue its offerings of low cost food items. However, its human body acquaintance and longevity are the greatest strengths in a gruelling consumer market.
Years after the commercial went off the air, the catchy resound of Two all beef patties is still remembered by spring chicken and old alike (Associated Press). When one sees Golden Arches or the cheerful face of Ronald McDonald, they immediately recognize and usually crave the offerings of McDonalds. This name recognition is one of the greatest strengths that has kept McDonalds a booming business for more than 50 years. The longevity of the fast-food teras is a strength that goes hand-in-hand with its recognition.
McDonalds owes its duration to more than yet its name. The company has expanded globally and adapted their food culturally in the global market. Despite being an icon of American culture, international establishments offer locally themed foods. For instance a draw in Pounder is called a Royale with cheese in the European locations and Japanese McDonalds serve a shrimp burger (Nasr).



McDonalds in Italy have even altered their McNuggets by offering them stuffed with spinach plant and parmesan cheese (Nasr).
In addition to local offerings, international McDonalds are known to create a home big(a) feeling in each of the countries in which it has established a presence. McDonalds has courted international consumers with customized approaches, from supporting local farmers and suppliers to creating elaborate guerilla selling campaigns (Ellis). At home, in America, McDonalds has given back to the community with the creation of Ronald McDonald House charities. The mission of Ronald McDonald House Charities is to create, find, and support programs that at present improve the health and well being...If you want to get a full essay, order it on our website: Orderessay



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