Rtl Business

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Table of contents

I.The firm RTL4

II.RTLs factors of success12

A.Radio Listeners12
B.Hosts16
C. chat strategy and new technologies19

III.Recommendations RTL could follow to improve its business20

A.Recommendations regarding communicate listeners20
B.Recommandations regarding the hosts22
C.Recommendations regarding communication strategy and new technologies23

I.

Everybody knows the radio receiver station RTL. It is the eldest generalist radio station, which remains the most listened station in France, despite of the blips of the media landscape but also despite the swirls in their own history.

The firm RTL

RTL story from the 1930s to rtl.fr
Radio Tele Luxembourg, a radio network from Luxembourg, was created in 1931. At the beginning, the radio sender was located at the Grand-Duché of Luxembourg, in the city of Junglinster. It was the only sequestered French speaking radio that people could hear in Northern Europe, and more particularly in Belgium and France. It is useful to memorialize that during this period, radio stations could not install their transmitters in France because of the TSF situate monopoly. And quickly, Radio Luxembourg gained a large audience in France.




During the World War II, the radio station was obliged to let the III Reich to use their transmitter. But after the war, the private radio station knew a new boost thanks to a great programming and a lot of strong personalities.
The sense of balance of the shareholding remains surprisingly high during the Restauration period. Nonetheless in the 1960s, it was confront with the success of another peripheral network from Germany, Europe 1, which adopted a modern tone and conquered a young audience. From 1965, the pip becomes complicated concerning the capital control.
In 1966, under the influence of denim Prouvost, Radio Luxembourg reacted and became RTL. They deeply change the organization and the compass of the radio. It adopted a...If you want to get a full essay, fellowship it on our website: Orderessay



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