Collaborative Marketing Plan

Collaborative trade Plan
Final Draft Marketing Plan
201140 drop 2011 BUSI 330-B07 LUO Group 1
Hilda Alexander
Carolynn Henderson
Fernando Valber
Liberty University

COLLABORATIVE MARKETING architectural plan FINAL DRAFT
ToysRUs, Inc.




Table of Contents
Table of Contents (CH wrote, FV redact)2
division 1: Executive Summary (CH wrote, FV edited)3
Section 2: social club Description (FV and CH contributed let out data, edited and reviewed))8
Section 3: strategic Focus and Plan (FV and CH contributed key data, edited and reviewed)8
Mission (FV and CH contributed key data, edited and reviewed)9
Goals (FV and CH contributed key data, edited and reviewed)9
Nonfinancial goals (FV provided key data, CH edited/reviewed)10
Financial goals (FV provided key data, CH edited/reviewed)11
Core Competency and sustainable Competitive Advantage (FV & CH provided/edited)13
Section 4: property Analysis (CH wrote summary, FV reviewed/edited)14
SWOT Analysis (FV provided data, CH provided data and formatted)14
industriousness Analysis: Trends in Purchasing in Juvenile and at a lower place Market (CH wrote, FV also provided data)16
Competitor Analysis: Retail Stores (FV provided data, CH wrote, provided data)18
community Analysis (FV provided data, CH wrote, provided data)19
client Analysis (CH wrote, FV also provided data)19
Current Customer Characteristics (CH wrote, FV also provided data)20
Section 5: Market- increase Focus (CH wrote summary, FV reviewed/edited)21
Marketing and Product Objectives (CH wrote, FV provided content)21
Target Markets (FV wrote, CH edited)23
Points of Difference (CH wrote, FV edited)24
Positioning (CH wrote, FV edited)25
Section 6: Marketing Program (CH wrote summary, FV reviewed/edited)26
Product scheme (FV wrote, CH edited, both reviewed/edited)27
Price Strategy (FV wrote, CH edited)28
Promotion Strategy (FV wrote, CH edited)28
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