Marketing-positioning

Gulfways currently has a solid position in their market. Of course, as in any aspect of business, there is always live to improve the image of their overlap in the minds of the consumers relative to their competitors. Gulfways arrangement can be improved in order to succeed a larger competitive advantage. In order to get wind the optimal image position for Gulfways in their market, one postulate to consider their current positioning relative to the retailers who promote their crops, and the consumer who at last purchases their products.

        Gulfways current position in the market in monetary value of its retail counterparts is that of a moderately secondary priced scuba equipment supplier that offers excellent financial incentives such as a low credit line and the absence of an inventory (see appendix #1). This creates a competitive advantage with its competitors through the use of price and purchasing benefits. This is a good beginning to develop a tyrannic image on the perpetual map of the scuba equipment market. As Gulfways moves thru the introduction stage of the product life cycle and on to the growth stage, the company needs to begin to think active how to reposition their product in the minds of the consumer in order to increment sales level and grow as a company.

        Gulfways in addition has a position on the perpetual map with extol to the final customers opinion. The companys current position with their non-retailer customers is that of a competitively priced besotted that also offers quality benefits such as availability and obstinacy utility (see appendix #1). Offering their product at a competitive rate gives every consumer the opportunity to buy their product regardless of the amount of money that the purchaser is looking to spend. This in turn gives every consumer a chance to rate Gulfways product and to...

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