Industry Analysis of the Coffee Industry

Advertising Final ProjectTERM DEFINITIONS:1.Integrated Marketing colloquy ? Integrated Marketing Communication refers to the combination of Sales Promotions, Public Relations, and Advertising, to achieve a want end result.

Ex: Integrated Marketing Communication allows MTV to impact a target audience by enticing them with specious promotions, a fun ?hip? lifestyle, and the chance to be in the ?in? crowd.

2.Strategic Orientation ? Strategic orientation is the combination of a companies mission, previous campaigns, ram analysis, Financial Data, Goals, and ROI.

Ex: Through strategical orientation companies are better equipped to generate hit and compete successfully because they better understand the ?Big flick? of what they have to offer.

3.Advertisement ? A paid form of non-personal presentation of ideas, goods, and/or services by an identified sponsor.

Ex: A commercial message for NIKE tennis shoes would be considered an advertisement because it is marketing a good (tennis shoes) by an identified sponsor (NIKE).

4.SWOT Analysis ? SWOT analysis is identifying the Strengths, Weaknesses, Opportunities, and Threats of a marketing campaign.

Ex: By doing a SWOT analysis of a previous COKE commercial the Coke Co. can determine what things to change, keep, or maybe devolve in their next commercial or campaign.

5.



ROI ? The ROI, or pass along on Investment is important in determining whether the tax income generated by an ad exceeds the cost of producing it.

Ex: Spending $4.2 million to travel to Japan and shoot a commercial for a picayune time American Shoe Company that world power only gross $2.5 Million dollars a year would essay that the ROI would not be beneficial.

6.Campaign ? Clients hire publicize agencies to create advertizing campaigns to promote their company and/or brand.

Ex: A small business looking to grow may hire an advertising agency to help them develop a campaign that go out broaden their market.

7. Market ? A market...

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