Sainsburys objectives!

Sainsbury Plc

AIMS AND OBJECTIVES

The company aim is to provide a world soma service to customers by incorporating quality principles with our everyday routine.

OBJECTIVES

The companys objective is to squirt the responsibility as leaders in its trade by acting with complete integrity, by carrying out its work to the cosmos good and to the quality of life in the community, to provide one(prenominal) appraise to its customers in the quality of the goods it sells, in the competitiveness of its prices and in the range of choice it affirms.

It aims in its stores, to achieve the risqueest standards of cleanliness and hygiene, efficiency of operation, toilet facility and customer service, and thereby create as attractive and couthie a shopping environment as possible and to offer its staff outstanding opportunities in terms of personal course development and in remuneration relative to other companies in the same foodstuff, practising always a concern for the welfare of every individual.

The companys final objective is to generate sufficient profit to pay continual improvement and growth of the business whilst providing its shareholders with an excellent try on their investment.

MARKETING AND SALES

The company has a separate merchandise and gross sales department and market research is used in the forms of market research staff - using survey questionnaire - in streets and in store, customer focus mornings where feed back can be gained, and questionnaires regarding current promotions e.g. Reward Card.

The company hopes to present an image of high standard - appealing to family groups and younger people and quality and value for money.

The companys advertising strategy is through local TV and Radio, topical anaesthetic and National Strategies, Head Office planning - branch and Marketing and Sales Manager Region e.g. Radio, TV, University, Freshers, Sponsorship - Advertise by magazines, posters, instore demonstrations...

If you indispensability to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .