Human Needs

The human needs that the mass media help to satisfy in terms of the juveniles and fun media. Competition has become more and more keen in the area of the mass media as they limit fighting for the attention of the readers, listeners, and TV-viewers. The life and death of each newspaper publisher and TV station is at stake here when the income from advertizing and sponsoring is proportional to the number of readers or viewers. The printed media have problems competing with the electronic media as sources of news. In order to survive, they are increasingly turning to otherwise strategies such as entertainment, titillation, scandal mongering, and spreading fear - and expense fewer resources on serious researching of news. This is not only more or less the survival of the fittest of the news media, it is in like manner about cultural woof and political extract. The news media are the most important im give for the propagation of culture, ideas, and opinions. Most opinion formation takes place when masses sit and watch news and debates on television. Analyzing the cultural endurance in the electronic information society, we find that an important part of the selection lies in the choice between TV channels.



Millions of purposeless viewers sit in their comfortable arm-chairs with remote controls in their hands zapping between action films, revivalist preachers, and commercials for a new fragrance, hardly realizing that by choosing which cultural and political influences they expose themselves to, they also chose the cultural and political evolution of their country. It is important to analyze which selection criteria are in effect here. The electronic media are outgrowth and foremost pacifying. It is a relaxation machine, and the viewer wants to be entertained. The faces on the screen are not chosen for their opinions but for their entertainment value. TV stations do not compete on ideologies but on sense impressions. An extreme example is melody videos, satiated with fast changing sense... If you want to get a full essay, order it on our website: Orderessay



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