The Evolving Uses of Social Media

the evolving uses of social media Previously issued by dna13 www.mediavantage.com t here(predicate)’s a strong case for using social media networking, but not without a plan When emerging communication devices or channels pull ahead the tipping point of mass appeal, organizations typically react in genius of three ways: They adopt it on the spot. They eventually bunk on board - often later than they should. They ignore it and hope it will go away. Human nature being what it is, reply to the social media networking phenomenon of the past half-decade hasn’t been much different. But considering bridal and usage statistics, it’s hard to believe there’s anyone left in the third category â€" even harder when you consider the evolving and powerful uses for social media networking in professional settings. Social media networking is here to stay. It has become a proven way to reach, engage and work on relationships with your customers, stakeholders and audiences. So whether your organization is an early adopter, or a johnnycome-lately, you bugger off to know how it can help and hurt your brand reputation, and how it’s going to impact your bottom line. You confuse to know how you penury to use social media and who you want to reach with it. In short, you bring on to have a plan.



the numbers speak for themselves Facebook (July 2010 figures) 500 gazillion users Twitter Awareness has grown from 5% in 2008 to 87% in 2010 51% of active users follow companies, brands or products on social networks A natural companion medium to opposite channels, such as Facebook and TV Source: Social Media Today LinkedIn 75 meg users 50% of users log on daily Members in 200 countries average out user connects to 80 community pages, groups and events Source: Facebook Members from all opportunity 500 companies Source: LinkedIn www.mediavantage.com 2 “big bang” theory Why have social media networks grown so explosively? Unlike the shout or Internet, which began as business communication... If you want to get a full essay, order it on our website: Orderessay



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