Tourism is Money

To combat this situation, chinaware has limited its market promotion methods, and has also changed the emphasis of those promotions. In position to attract leisure visitors, the solid ground is emphasizing its capital of Taiwan Lantern Festival, which attracted to a greater extent than 2 million individuals in 1991. This festival is held two weeks aft(prenominal) the Chinese New Year and is being promoted by Taiwan to make it a significant on the outside(a) tourism calendar. Special promotions have been undertaken to educate travel agencies around the gentleman with the festival, and the festival enjoys high popularity with Asian visitors (Holman, October 8, 1993, p. A6).

In 1991, the first capital of Taiwan Chinese Food Festival was held in August. This festival, which showcases the presentation and dressing of many types of Chinese cooking, is anticipated to be a real draw to the country.

Taiwan recognizes that while the leisure traveler is an authoritative part of tourism, attracting business professionals can result in higher(prenominal) yields than just attracting the vacationing visitor. Business professionals are often on expense accounts, are to a greater extent likely to spend their cartridge clip in cities, and are likely to be return visitors as their network of contacts builds with each visit. In order to tap into this potentially lucrative visitor market, Taiwan is promoting internatio

Korea and Taiwan also have an edge over japan in that they are currently bargains when compared to Japan because of favorable currency exchange rates. While such rates are eccentric to the vagaries of the outside(a) marketplace, it is clear that Taiwan and Korea intend to take wide of the mark advantage of this possibly temporary situation.

nal conventions and congresses. The Taipei International throng Center, opened in the early 1990s, represents a significant investment funds on the part of Taiwan to pursue this market. This convention concentre will serve not only to attract international congresses, but will be available for local events, as well, again bringing business professionals to the area.

International tourism traditionally suffers declines during economic slowdowns, and the worldwide recession that occurred during the early 1990s make the situation particularly bad for Taiwan, which is dependent on Nipponese and American visitors. With the Taiwan dollar increasing in might proportional both to the yen and the American dollar, visits to Taiwan became comparatively more expensive for visitors from both countries, with the result that the number of visitors declined. From this standpoint, the proactive steps that Taiwan is taking to attract regular international conventions and congresses may prove a wise step in providing a steady stream of visitors even during economic downturns. The relative success of the Taiwanese program can be mensurable in the fact that 24 American states now discover offices in the World Trade Center in Taipei (Sinclair, October 19, 1992, p. 210).

Japan's international tourism is based on its natural salmon pink (such as Mt. Fuji), its historic shrines (such as the temples of Kyoto), historic sites (such as Hiroshima), and more recent innovations, such as Tokyo Disneyland. In addition, the country has become a center for international business, with the result that in that location are increasing numbers of foreign business professionals journey t
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