Mecca Cola

Road to Mecca Ref: http://www.itp.net/494277 With its reputation as a beverage company carrying political clout, Mecca-Colas chairman reveals his compulsive strategy, focusing on widening its portfolio and tapping into emerging trades Published celestial latitude 1, 2006 |~|mecca.jpg|~|Our tactic is to first increase our fore part in Asia, followed by Europe. Then we will return to the nitty-gritty East with a different strategy, comments Taouifik Mathlouthi, chairman, Mecca Cola. |~|Established in 2002, Mecca-Cola started out in France, all the same the company â€" which is flat synonymous with the Middle East â€" is sell its line of beverages to 64 countries across the globe. Entering the beverage market with its flagship product, Mecca Cola, the company continued its growth by launching orange, maize and apple intuitive feelinged varieties, as well as Mecca Light cardinal months later. Mecca Power, the brands energy drink was launched last year, as well as green tea and coffee. Spanning its presence across the Middle East, Mecca-Colas products are supplied to several countries including Jordan, Qatar, Lebanon, Syria, Lebanon, Kuwait, Iran, Iraq, Yemen, Egypt, and Bahrain.

But in a bid to increase its Gulf presence, the company now hopes to consolidate its position by branching into new sectors and lamentable beyond politically infused marketing. Our tactic is to first increase our presence in Asia, followed by Europe. Then we will return to the Middle East with a different strategy, comments Taouifik Mathlouthi, chairman, Mecca Cola. A huge part of this strategy is to incorporate the companys 300,000ft² production knack at Dubais Industrial City, which is scheduled to open at heart the next six to eight months. Present in Dubai since April 2003, Mecca-Cola is lament to promote its forthcoming plants capability of change 18,000 cans per hour for the UAE market, as well as featuring PET bottling, can-filling, packaging, and flavour manufacturing divisions. However, currently commanding a 5%... If you want to beat up a full essay, order it on our website: Orderessay

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