Red Crowne Philippines, Developing a Startup Strategy

CENTRAL ISSUE Retirees from a the skinny industry, Gerry Garaza, Ponso Tamahon and Bong Alegre came up with the estimate of setting up a patriciandrink business. What factors leave alone be considered to raise a strategy for the starting business? CRITICAL FACTORS health Consciousness The government and p arnts are branding soft drinks as trash food and is bad for the health. This poses a threat to the industry because fortune commercialise will decrease in deem or may chose an preference drink. Increasing bes There has been a tardy increase in the prices of raw materials, bottling equipment and delivery equipment for soft drinks. remote prospective competitors who had purchased their materials a long time ago at a much lower cost, they will have to grease ones palms at current inflation prices. This is a disadvantage to the multitude because their focus is in keeping their costs and prices down. Economic Condition The soft drink market is shrinking because of the present economic condition. Cost and prices will continue to increase, thus a large number of people in the low end of the market will switch to a cheaper alternative, such as water, gulaman, etc. Distribution Since the target market of the groups product is the lower CDE market, distribution will be costly.

There are a lot of sari-sari stores and most of them are short of capital. Conflict of Interest There is somehow a ingest to question the involvement of Alfonso Lao, the owner of Citrus Beverage, the largest player in the juice market. He is the prospect financial partner, however, his product is an alternative or competitor of the soft drinks industry. Gerry ? in marketing research, cognizant of customer behavior and competitor intelligence. Taste The team needs to civilize a cola that will be favored by the target market. They have already chosen Coca-Cola as their benchmark and the challenge they are facing is to develop a cola that will taste as good or remedy than Coca-Cola. Image They will... If you want to get a full essay, order it on our website: Orderessay

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