Socital Marketing Concept

ABSTRACT

Host communities in petroleum producing areas have being comprise out to be exposed to environmental pollution, ecological forlornness and physical pollution of the environment due to the activities of the oil producing companies direct in such areas.
This take away is therefore motivated by the fact that there is a perception that the organizations operating in such areas are not doing enough to ameliorate these environmental problems. Therefore, the general objective of this study is to examine the variables which threaten the made and tributary working environment of oil producing companies and how the efficient bore of the societal marketing concept could improve the living standards of the soldiers communities and also develop the economy in the long run.
This study use ups the use of a case study approach. A faultfinding(prenominal) sampling technique used to select a test population of 72(seventy-two) respondents from shell petroleum nurture company dealings department and community development chairpersons of host communities. To solve the enquiry problem, both primary and secondary information have been collected. The investigate instrument used in collecting the data is questionnaire, spoken interview and personal observation.



The respondents comprises of members of staff of shell petroleum development company and community development chairpersons of host communities in organizing and presenting the data collected, tables, frequencies and percentages are used.
The study reveals that the consequences of not being socially prudent leads to: destruction of organizations facilities, cases of kidnapping of workers, shutting down of operations and non conducive working environment for the organization. It is the recommendation of this study that organizations in the oil producing areas should be more socially responsible to their host communities, involve in environmentally friendly practices, adopt the Geneva declaration, the topical anaesthetic content policy of the...If you want to get a effective essay, order it on our website: Orderessay



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